Archived posting to the Leica Users Group, 2005/10/31

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Subject: [Leica] Leica Hires Ad Agency
From: Thinkofcole at aol.com (Thinkofcole@aol.com)
Date: Mon Oct 31 07:12:46 2005
 
FYI, regards, bob cole
 

Leica Looks to  TBWA\C\D 
October 27, 2005 -Celeste Ward, Ad  Week
    *   SAN FRANCISCO Omnicom Group's TBWA\Chiat\Day here has won global 
creative  and strategic chores for camera and optical company Leica 
following a 
review,  the agency said today.  
    *   Spending for a campaign that will break in April 2006 is estimated 
at 
 between $5 million and $10 million, an agency representative said.  
    *   Gero Furchheim, division manager of corporate communication for 
Leica 
 Camera AG, said the company must communicate the emotion and attraction of 
its  name in a fast-changing tech market.
Replies: Reply from red735i at earthlink.net (Frank Filippone) ([Leica] Leica Hires Ad Agency)
Reply from philippe.orlent at pandora.be (Philippe Orlent) ([Leica] Leica Hires Ad Agency)