Archived posting to the Leica Users Group, 2005/11/01

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Subject: [Leica] Leica Hires Ad Agency
From: philippe.orlent at pandora.be (Philippe Orlent)
Date: Tue Nov 1 09:17:55 2005

Great news. Esp. from such an agency. I'll call some friends at the Belgian
branch and see if I can't work for them on this job :-)

> From: "Thinkofcole@aol.com" <Thinkofcole@aol.com>
> Reply-To: Leica Users Group <lug@leica-users.org>
> Date: Mon, 31 Oct 2005 10:12:35 EST
> To: <lug@leica-users.org>
> Subject: [Leica] Leica Hires Ad Agency
> 
> 
> FYI, regards, bob cole
>  
> 
> Leica Looks to  TBWA\C\D
> October 27, 2005 -Celeste Ward, Ad  Week
>     *   SAN FRANCISCO Omnicom Group's TBWA\Chiat\Day here has won global
> creative  and strategic chores for camera and optical company Leica 
> following
> a 
> review,  the agency said today.
>     *   Spending for a campaign that will break in April 2006 is estimated 
> at
>  between $5 million and $10 million, an agency representative said.
>     *   Gero Furchheim, division manager of corporate communication for 
> Leica
>  Camera AG, said the company must communicate the emotion and attraction of
> its  name in a fast-changing tech market.
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
> 



Replies: Reply from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Leica Hires Ad Agency)
In reply to: Message from Thinkofcole at aol.com (Thinkofcole@aol.com) ([Leica] Leica Hires Ad Agency)