Archived posting to the Leica Users Group, 2006/01/20
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Douglas Sharp wrote: > I don't quite see that, I'd rather be number 1 than number 350 It's all in the marketing, Douglas! Years ago, when I was in the Stereo business, ADC made a phono cartridge, called the ADC 220XE, which got a 'best buy' rating in Consumer Reports magazine. Unfortunately, my competitor, down the road, had the 220XE locked up. But ADC offered the same cartridge as the 220XE, 230XE and 250XE. I opted for the 250 number (remember, this is the identical product, only the label is different), and had no trouble showing folks the report with the 220 as 'Best Buy', and then offering them the 'obviously better' 250XE for the same price. I sold 'em by the thousands. Literally! So, in marketing, it does not always pay to be number 1. ;-) -- David Young, Logan Lake, BC CANADA. Personal Web-site at: http://www3.telus.net/~telyt Leica Reflex Forum web-page: http://www3.telus.net/~telyt/lrflex.htm