Archived posting to the Leica Users Group, 2009/11/09
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I agree, we differ in opinion! I bet Leica sold less than 1 R camera for every 20 Ms, and I believe I am being conservative. Assuming the ratio stays the same, ie a non- auto focus digi R sold equally "well" 20x more of the development costs would have to be amortised per camera than on the already onerous M. (Canon make 250,000 of -one- of their EOS digital models per month against Leica 10,000 per year for Ms). You can not stay in business if you can not amortise your development costs. The M is already a bit expensive for many, an R would have to be much dearer to wash its face, maybe $25,000 is a bit of an exaggeration of a break even price for a digital R, but maybe not. Frank D. On 10 Nov, 2009, at 05:38, Frank Filippone wrote: > I think we have a basic, and deeply different, point of view. > > I believe there is a big ( in Leica terms) market for a Digi-R. Do > they > have to develop it themselves? No. The camera must accept R mount > lenses, > and be digital capture. > > Get someone else to do the R+D on one of their own Digi-bodies, > private > brand the thing "Leica", and adapt the mount to the R lenses. > > No AF > > This is not that hard......and it does not have to be priced at > $25,000. > > And now you have a new market for the world's best SLR > lenses......put them > back into production...... > > It costs a lot less to keep your current customers then it does to > get new > customers...... > > Frank Filippone > red735i at earthlink.net > > > But we -know- the R market is tiny compared even to the M market. The > R8 almost bankrupted the company. > > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information