Archived posting to the Leica Users Group, 2010/12/20

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Subject: [Leica] S2 success (or lack thereof)
From: mark at rabinergroup.com (Mark Rabiner)
Date: Mon, 20 Dec 2010 06:56:11 -0500

Why not rent one for the weekend if you can think of something you really
need to shoot with it? Medium format digital cameras are rented I think more
than bought. Write it off somehow as an expense!?!?


--------------------
Mark William Rabiner
Photography
http://gallery.leica-users.org/v/lugalrabs/
mark at rabinergroup.com
Cars:   http://tinyurl.com/2f7ptxb




> From: Philippe Amard <philippe.amard at sfr.fr>
> Reply-To: Leica Users Group <lug at leica-users.org>
> Date: Mon, 20 Dec 2010 12:49:47 +0100
> To: Leica Users Group <lug at leica-users.org>
> Subject: Re: [Leica] S2 success (or lack thereof)
> 
> Agreed Douglas,
> 
> I said quite a while ago that Leica needed a paradigm shit if they
> were to survive and prosper.
> Now the move they've made doesn't suit me, what can I do ...
> 
> But they will always find Davos dwellers, Rolex, Veyron, and cruising
> ships owners who will want an S2.
> All the better for them all.
> 
> Were I one of them, I'd give it a try, and sell it if not convenient
> Well sell? why? no need to get through the ordeal of doing so.
> My time is more precious to me.
> Just forget about it.
> 
> 
> In the meantime, I hope I will anyhow enjoy viewing some beautiful
> results some day :-)
> 
> Frohe Weihnachten
> Philippe
> 
> 
> Le 20 d?c. 10 ? 11:48, Douglas Sharp a ?crit :
> 
>> Richard,
>> 
>> the fact is that Leica have been absolutely overwhelmed by the
>> success of the M9 and the S2. The are working their wotsits off
>> trying to catch up with an order backlog like they've never seen
>> before.  It doesn't matter one iota who is buying the gear - if it
>> is making Leica a going concern, we can all be happy. Leica is doing
>> a lot of PR trying to make the S2 better known to professionals (at
>> least in Germany, so far) and has, as yet, had only positive
>> feedback - even down to things like how long you can shoot with one
>> battery charge.
>> 
>> Maybe lots of potentates and oligarchs are buying it, but so what -
>> the more S2s there are out there, the more people become aware of it
>> and the brand, and more will be ordered and sold.
>> 
>> As to the M9Ti, the book that's included with it states clearly that
>> it is Leica's "concept car" and has features that could be employed
>> in later models.
>> 
>> The new design is clear, simple and unostentatious - precisely what
>> Leicas have been right from the word go - maybe purists don't like
>> it, but purists even shied away from the idea of a digital Leica R
>> (sacrilege!!)at first,  and when they didn't get one (R10), they all
>> started moaning.
>> 
>> Is there a better way of paying for your R+D costs? I doubt it. A
>> very clever move by Leica, and one that highlights their joint
>> sponsoring efforts with the VW Group (and Audi as a premium brand)
>> e.g. http://www.sbc2010.de/ It's pretty obvious where their target
>> groups are - and it's not us.
>> 
>> Leica are getting their products placed in the rarified atmosphere
>> of premium events like this and are accessing the segments where
>> money is no object.
>> 
>> Good for Leica! Their radical turnaround project has worked
>> (although a gamble) and the company is on a relatively firm
>> financial footing for what is, after all, a very small company. They
>> still have quite a way to go, and I, for one, wish them well.
>> 
>> It is perhaps interesting to note that what turned Leica around was
>> the fact that they declined to produce what Leicaphiles were asking
>> for and went their own way for a change.
>> 
>> Maybe dyed-in-the-wool Leicaphiles are what was holding them back -
>> now they've thrown this age-old conservatism out of the window they
>> seem to be back and doing rather well.
>> 
>> Cheers
>> Douglas
>> 
>> On 20.12.2010 11:07, Richard Man wrote:
>>> Come on guys. I know no one controls where a thread goes, but do we
>>> have to
>>> hijack it to yet another rant against M9Ti or whatever horse$hit that
>>> someone happens not to like?
>>> 
>>> My conjecture is that just based on some random but imho educated
>>> guesses,
>>> the S2 will do all right by Leica. No one has either call BS on it
>>> or agree
>>> to it, but yet another tangential rant.
>>> 
>>> 
>>> 
>> 
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Replies: Reply from philippe.amard at sfr.fr (philippe.amard) ([Leica] S2 success (or lack thereof))
In reply to: Message from philippe.amard at sfr.fr (philippe.amard) ([Leica] S2 success (or lack thereof))