Archived posting to the Leica Users Group, 2014/04/25

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Subject: [Leica] Audi designed Leica T
From: lrzeitlin at aol.com (lrzeitlin at aol.com)
Date: Fri, 25 Apr 2014 11:18:35 -0400 (EDT)
 
Invoking a prestige automobile designer as the inspiration for ?a new camera 
is par for Leica. The first Leica mass market digitals, the Digilux and the 
Digilux Zoom, were allegedly designed by Porsche. Basically they were 
repackaged Fuji 1700 and 1700 Zoom cameras sold at a 50% markup in price. As 
I said, par for the course.
Larry Z
- - -?
 "I would love to understand the real reasons for Leica going to Audi for the
design. They make good cars, but aren't exactly renowned for their cameras. I
suppose it was just a prestige thing to bump up the price."

Peter
Replies: Reply from pdzwig at summaventures.com (Peter Dzwig) ([Leica] Audi designed Leica T)