Archived posting to the Leica Users Group, 1997/09/13

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Subject: Re: Leica Price Reductions
From: Stephen <cameras@jetlink.net>
Date: Sat, 13 Sep 1997 16:31:10 -0700

CMUHLSTEIN@aol.com wrote:

> Now for the real question. Why have'nt the lens prices come down 20%?
> If the
> currency exchange means lower M6 prices, why not offer a Noctilux, 35
> Summilux ASPH or other dream lenses at prices which may get closer to
> shooters' reaches and actually move a lot of inventory? Go Leica!
> Don't worry
> about going broke; worry about selling 20,000 M's a year.

The currency exchange was just the cover story, that's why everything
was not lowered.

#1 Stimulate sales and cash flow, giving a new purchaser reasons to buy
Leica Lenses.

#2 Apparently to get  rid of excess M6 inventory before the introduction
of the new model (s) towards the end of this year.

Stephen Gandy