Archived posting to the Leica Users Group, 1998/11/28

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Subject: [Leica] Leica as a business
From: "Gary D. Whalen" <whalen@whalentennis.com>
Date: Sat, 28 Nov 1998 07:14:29 -0500

  All of this talk about marketing and the "bottom line" concerning
Leica is interesting but irrelevent.  Leica has only one approach to
survival.  They must continue to make the very best lenses in the
world.  Leica lenses are not a perception they are, at least in my view,
a fact.  Leica can't try and compete on a quantity level.  The MUST
compete on a quality level.  For every product line in the world there
are mass producers and high-end producers.  The bottom line isn't market
share, the bottom line is EPS.