Archived posting to the Leica Users Group, 1999/02/07
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]>Until the Rolex/Audio Research/Bentley/Armani/ crowd starts >rabidly doing their own darkroom work, don't hold your breath.... >Leica won't be able to make it on the $499 they could get from >the 100 pros and serious amateurs in this country who do 'some' >darkroom work while using Leicas....most of them work with someone >else's darkroom gear (academics, newspaper, etc). I am also thinking of the folks beyond leica users who are brandishing their Contaxes, Nikons, Canons, Fujicas, Mamiyas, Topcons, Xpans and a zillion other makes and who would be interested to buy an EL-Leica to replace their existing brand X lens. I also see an increasing interest in photography amongst the young who now enrol in photo courses which also has darkroom modules. They use someone else's darkroom for training and are exposed to Componons, Nikkors and Rodagons. They eventually tend to buy the same when they decide to do their own darkroom work. Why not produce a good Leica enlarging lens at an affordable price and get the Leica name into young people's minds? Who knows, they might be converting into Leica cameras and lenses when they start earning more. It might even be trendy to do so. Imagine Joe Cool walking into the club darkroom one day with his new Leica enlarger lens. If Joe's eyes are not too weak and hands are not too shaky, he should be able to produce some nice negs to exposed through his new lens. Imagine the surprise of his classmate when his prints show beautiful results and gets complimented on how his Leica outperforms the Apo-Brand R, Brand N and Brand S enlarging lenses. At an affordable $399.99, everybody will be talking Leica language. One day Joe and his buddies can afford BMWs and some other trendy set of wheels. They also want some nice new cameras and in the camera-shoppe, they are shown cameras made by Brand N, etc. They also see cameras made by Leica. Does the salesperson need to convince Joe and his buddies that Leica is der best? Dan K.