Archived posting to the Leica Users Group, 1999/04/14

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Subject: Re: [Leica] Leica Advertising, was How could the R8 be bettered?
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Wed, 14 Apr 1999 11:59:30 -0400

At 11:33 PM 4/13/99 -0400, you wrote:
>Stay tuned everybody.  With the change in management in Solms, Leica's 
>advertising will be changing big time.  They will abandon the Leica as male 
>jewelry ads in favor of the Leica as a tool for photography.  They will 
>emphasize Leica's links to the great photographers of the past.
>About time, wouldn't you say!
>
>Bill Rosauer

What counts is not the advertising, but the product and the service ...
Does this mean they will take the needs of working pros seriously? Does
this mean there will be "loaners?" Does this mean they'll provide
turn-around on a dime when necessary on repairs? Or does this mean ads
telling the same clientele to buy Leicas because HCB uses them?