[Leica] RE:

[Matthews Brian <MatthewB@cbia.com>]

When Leica hires you as a consultant you'll get a response. Until then,
don't be silly.

- -----Original Message-----
From: Dr Rolf Freier [mailto:freier@scm.de]
Sent: Wednesday, June 23, 1999 8:05 AM
To: 'leica-users@mejac.palo-alto.ca.us'
Subject: 


Dear LUG-subscribers,
Since I did not get any response to my questionnaire request posted 16.6.
and re-send 21.6. to the list as e-mail plus attachment I assume it has not
reached you. I therefor re-send my letter and the questionnaire in one mail
without attachment. This time no longer hoping rather praying for response.
Rolf 
Marburg, 23.6.99

My background:
I am a relatively new subscriber to the list, repatriated from South Africa
last year, where I worked as an executive for a German development agency.
Being a former science journalist I am a dedicated amateur photographer
since many years. I always had a keen interest in the fate of the German
optical industry and its uphill battle against the Japanese competition from
the sixties onwards. After some twenty-five years of photographic
steeplechasing cross Voigtlaenders, Yashicas, Asahi Pentax's, Nikons,
Rolleis and Leicas I ended up as a Leica only user (M and R plus
occasionally Rollei MF). 
As a freelance consultant in the field of international development
co-operation I currently go somewhat astray by communicating with the new
Leica management in Solms, some 40 km from my location in Marburg, with
regard to the brands performance and future. In order to enhance my
information basis
I designed a questionnaire that I would like to put to the LUG-subscribers.
The questionnaire is my intellectual property (what a word !) and originates
from my personal commitment. It is not commissioned by Leica and I'm am not
acting in any third party interest. I would like to make the evaluation of
the answers available to the LUG-subscribers and if substantial to the Leica
management. Looking forward to your e-mail answers and remarks to
freier@scm.de 

Please contact me in case of any difficulties with the attachment.

With kind regards from Marburg, Germany,
(still) quite close to the red spot
Rolf Freier
21.6.99

LUG-Leica-Questionnaire

0. You are (please indicate):  
amateur; serious amateur; professional
	M-user; R-user; 35mm Compact user; Digital Compact user
Your age:	Your sex: 	Your country:
	
1. What are your immediate and foremost associations with the word Leica ?

2. Give your three main reasons for buying/using Leica products.

3. Which are the three most important properties that you would expect from
any new Leica product?

4. Which main reasons for not using Leica products do you remember from
colleges or friends?

5. Which differences to a good competitors product (e.g. Nikon, Canon), if
any, do you ascribe to a Leica product a) in terms of utility value c) in
terms of image/lifestyle value ? 

6. If you are an exclusive M-user give your most important reasons for it
and for not using R-equipment

7. If you are an exclusive R-user give your most important reasons for it
and for not using M-equipment

8. How do you asses the R8-design in comparison to the R4-R7-design ?

9. What do you expect from Leica 35mm Compact Cameras complementing the R-
and M-range?

10. What do you expect from Leica Digital Compact Cameras complementing the
35mm Compact respectively M- and R-range?

11. What relationship do you assume between Generation X (age 20 -28)
photographers and Leica products and/or the Leica brand image?    

12. Which particular feature/s do you miss with the Leica a) M-range b)
R-range
c) 35mm Compact-range d) Digital Compact Camera 

13. If you were Leica's ingenious engineer/magician what would be the Leica
dream product you would create instantly?

14. Which improvements do you suggest with regard to a) Leica's external
communications
b) Leica's product advertisement and c) Leica's product information?

15. Which improvements do you suggest with regard to a) Leica product
distribution and 
b) Leica product technical service?


Please answer per e-mail to
freier@scm.de 
and refer to the numbers while answering, thank you indeed.

(c) rolf freier marburg 6/99