Archived posting to the Leica Users Group, 1999/09/06

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Subject: re: [Leica] Re: Too Many R8s.....
From: Larry Kopitnik <kopitnil@marketingcomm.com>
Date: Mon, 6 Sep 1999 18:01:00 -0500

>>>>>>>>>>
I think your above solution would only make the
problem worse.  The R8 is not a body that everybody
wants, therefore requiring the purchase of a lens in
order to get a discount would be counter productive.

The problem with the R8 (other that it's history of
malfunctions) is that it is a BRICK.  It is as big as
a Nikon F5, it is as heavy as an F5, but it only does
about 1/3 or of what an F5 is capable of doing.
<<<<<<<<<<

You make an excellent point. Just as with the M6 TTL, where sales have
increased almost 25% and the public has demonstrated they want more, the
photographic public is judging Leica's R efforts with their billfolds. R
system sales have fallen behind where they were before the R8 and huge,
heavy lenses like the 70-180 were introduced. And they're still falling. I
don't doubt that the R8 is a fine photographic machine. It deservedly has
its adherents, many on this list. But justly or not, beyond these
adherents, photo equipment buyers have decided, by-and-large, this camera
is not what they want.

A while back a visitor to Solms wrote on this list that Leica sold just
2000 R8s last year. Someone else wrote that Leica has 5000 unsold R8s in
inventory. These numbers have not been verified and either or both may be
incorrect. But, if they're true, the math is easy enough to do. If they're
true, Leica has a 2 to 3 year supply of R8s on their shelves. And how
likely is it that in 2 to 3 years, Leica will rev up the R8 production
lines again for, say, 6 months, to restock the warehouse with another 2
year supply of a camera selling increasingly less? I truely hope these
figures are wrong. But, if they are true, I suspect the last R8 has already
been produced.

Larry