Archived posting to the Leica Users Group, 1999/11/09
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]"B. D. Colen" wrote: > > Last night I was on a powerful enough computer to really get a good look at > the M campaign brochure for the first time...and...sorry, folks, but from a > marketing standpoint it made me want to gag. > > It is graphically wonderful. But that's all it is - a graphic designer and a > pedantic writer showing off. > > It's a campaign designed to turn the Leica M into the Rolex of photography, > an expensive status symbol that one will need to display to be "with it." > The new campaign is aimed at a younger audience, and that's very smart: Brand recognition with the sub-40 crowd is, from my observation (I've been hauling M cameras about for about 10 years, since I was 27), just awful, yet they are Leica's future. The new monied establishment reads Wired and dreams of adventure travel: Leica's simply changing with the times. The old brochures are pleasant but not compelling, IMO. Leica is and always has been a "Rolex of Photography", but that needn't stop you from taking world-class photos with one! - -- Jeff Segawa Boulder, Colorado www.boulder.net/~4season