Archived posting to the Leica Users Group, 1999/11/10

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Subject: [Leica] Viability of Leica; my 2 cents
From: "Thomas J. Donovan" <75674.3465@compuserve.com>
Date: Wed, 10 Nov 1999 11:44:10 -0500

Folks,

I finally couldn't hold off any longer. Thus, what would I do
if I were Herr Cohen ( hopefully,correct spelling;-)! Advertising
issues aside :-)!

I'd re-introduce the R7; for around $800! It was a *reliable* 
light-weight SLR & would help sell more Leica glass. I'd
re-price the R8 to around $1200; gotta maintain a *rational*
differential. And if the R8 is now a reliable body, & I think it is
by now; the feature differences justify a $400 delta ;-)! 

Bite the "bullet" on the R8's profit picture; $1200 is better
than zero,,,,assuming there is a "glut". Used R7s are going
for a premium right now....proving their marketability! 

Think what a *new* $800 R7 & a $1200 R8 would do for 
R sales. And, that's where they got to put their attention.

My 2 cents ;-)! 

Tom D.