Archived posting to the Leica Users Group, 1999/12/03
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 09:26 PM 12/2/1999 -0800, Godfrey DiGiorgi wrote: >Apple Computer's market penetration is more like 12-15% of the >marketplace (we have over 60% of new computer sales in the consumer >market space in Japan right now with the iMac and iBook; the iBook is >currently the best selling laptop in the US and possibly the world >according to the independent sales reports in the financial papers this >past Wednesday). Godfrey These figures you cite tell us little. There was almost two decades where the fruity #2 brand had a minuscule share of the market -- and those twenty years of sale ARE the pool of computers now in use. A LOT of companies still are using a 286 in the back room for some program they have been running for years, such as a billing system which has never been upgraded. Overall, I'd suggest that Apple's total penetration is LESS than 5%. They will have to sell a LOT of computers for a LOT of years to increase their share significantly -- and a lot of the graphics types are converting from fruit to substance. The old saw is that elementary school kids, old folks, and graphics arts sorts are the only nature audience for Apple, as these people are incapable of understanding a fully capable computer. I suspect this is untrue, though the only close friend I have who is a Mac user IS a hopeless klutz with any computer -- took him three years to figure out how to hook his Mac up to the Internet. (And, no, it is NOT true that you can always spot the Mac user from the daubs of white-out on the monitor screen ... ) Marc msmall@roanoke.infi.net FAX: +540/343-7315 Cha robh bas fir gun ghras fir!