Archived posting to the Leica Users Group, 2000/01/19

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Subject: Re: [Leica] Questions for Steve AND Erwin re new rangefinders
From: Stephen Gandy <leicanikon@earthlink.net>
Date: Wed, 19 Jan 2000 21:33:29 -0800

John Collier wrote:

> on 19/1/00 9:06 pm, Stephen Gandy at leicanikon@earthlink.net wrote:
>
> > Perhaps it would be a good time to bring out a
> > CL2.   A new small compact M would be lower priced, and offer definite choices
> > to the buyer between a CL2 and a M6.
> >
> > The entry level M  could be sold to the newbie with "Would you rather buy a
> > COSINA or a real Leica for only $250 more?"   The experienced M user would
> > have
> > it all figured out, and just go for it.
>
> I always thought, and I thought you did too Stephen, that the CL
> single-handedly killed off the M5, all but destroyed the regular M sales and
> did not make the company much money. Though I suppose M***** did okay. I am
> not arguing against it (or the CL for that matter) but perhaps Leica is
> feeling once bitten twice shy.
>
> John Collier

I agree with the M5 and CL.    the problem is that Leica needs an entry level M
which 1) can successfully compete against the Bessa M 2) does not alienate M6 TTL
buyers

for all practical purposes,   the Bessa M is an  updated CL in a different shape --
still low cost, more framelines, better RF/VF, but still not able to focus fast or
long lenses

If Leica sells a stripped down M6 TTL without flash metering  for the price
necessary to compete with the Bessa, it will have to lower the M6 TTL price or piss
a lot of people off.

of course, Leica could do probably do that if they eliminated the overhead of their
dealer network and sold directly to the buyer over the internet -- like Gateway or
Dell.  a hidden benefit would be much better cash flow, since retail payment would
occur before shipment. unfortunately for everyone, I doubt very much if Leica
management is that far sighted.

Stephen Gandy