Re: [Leica] The World Wide Value of the Leica Name

[Stephen Gandy <leicanikon@earthlink.net>]

OK Bill, I have no idea of the Porche particulars, my point was Porche was
making money on sun glasses, so perhaps the Leica name could be used to
provide more profit to the company through new Leica products, or licensing
of the Leica name.   If my memory is correct, I saw Porche sun glasses at my
local Costco (a discount super department store).

The Leica name itself, in my estimation, is quite valuable in and of
itself.   I think Solms owes it to the stock holders to take advantage of
the Leica mystique in new areas to help get rid of that damn red ink.

glad you found the site useful.

Stephen

Bill Caldwell wrote:

> Stephen Gandy wrote:
>
> SNIP --
> If Porche and Nikon can get a part of the multi billion dollar
> sunglasses market, why not Leica ?
>
> SNIP --
>
> Stephen,
>
> Just for the record,Porsche AG, a stock company, designs, assembles and
> markets sports cars, presently the 996 and the 986.  Porsche AG, through
> its dealers and catalog, does offer a line of "Porsche Selection" items,
> like logo clothing, logo luggage, and logo sports equipment.
>
> A wholly separate firm, not affiliated with Porsche AG, owned by Butz
> Porsche, and called "Porsche Design," designs and sometimes markets
> items like the familiar sun glasses, pipes for smoking, and other
> upscale consumer goods that people are most familiar.  Those consumer
> items may be marked with a discrete "Porsche Design".  Got to keep you
> honest, Stephen.  No comment on my part whether Leica should get into up
> scale clothing, pens, luggage, etc.
>
> BTW, enjoy you web site and appreciate your time and efforts to keep it
> current.
>
> Best Regards,
>
> Bill Caldwell
> <sneeker@erols.com>
> Enjoy you web site and your efforts to keep it current.