Archived posting to the Leica Users Group, 2000/01/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]With the world wide world wide recognition of the Leica name and Leica's reputation for the best quality, it always struck me that Leica was selling itself short not selling products for the mass market. As a glasses wearer, I've always wondered why Leica did not go into the nearby optical field of eye glasses -- both corrective frames and sunglasses. If Porche and Nikon can get a part of the multi billion dollar sunglasses market, why not Leica ? After that, top quality Leica designer Jeans, watches, handbags, and footwear. The Leica name is too famous and well known not to be used on other products. Leica needs profits, and the Leica name and reputation is perhaps their biggest asset. Stephen Gandy