Archived posting to the Leica Users Group, 2000/05/26

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Subject: Re: [Leica] Good Marketing
From: Mark Rabiner <mark@rabiner.cncoffice.com>
Date: Fri, 26 May 2000 23:40:13 -0700
References: <v04220801b55506e2690a@[206.113.122.108]>

Larry Kopitnik wrote:
> 
> >>>>>>>>>>
> With the price of "demo" R8's being $1400 or less, I think Leica has finally
> hit the magic marketing sweet spot.  The camera is admittedly awesome.  At
> substantially less cost than a Nikon F5.
> <<<<<<<<<<
> 
> Past threads on this list have noted that a Leica "demo" (at least in
> the US) is often a Leica camera returned for repair and replaced,
> then repaired by Leica and resold as a "demo" camera. And some buyers
> of those "demos" have reported the repairs not having been made all
> that completely or well. A search of the archives should turn up
> those posts, but if memory serves, R8 "demos" were particularly
> troublesome.
> 
> My reaction to those threads may well be overreaction, but they
> convinced me that I'd save my pennies for Leica new -- or a proven
> Leica used -- before I'd buy a Leica "demo."
> 
> Larry

Last thing I'd ever get is an R8 "demo." That's a deal I don't need!
Mark Rabiner

In reply to: Message from Larry Kopitnik <kopitnil@marketingcomm.com> (re: [Leica] Good Marketing)