Archived posting to the Leica Users Group, 2000/05/30

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Subject: RE: [Leica] The new, new thing
From: "B. D. Colen" <bdcolen@earthlink.net>
Date: Tue, 30 May 2000 11:17:41 -0400

GREAT IDEA!!

> -----Original Message-----
> From: owner-leica-users@mejac.palo-alto.ca.us
> [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of Chuck
> Albertson
> Sent: Tuesday, May 30, 2000 11:11 AM
> To: LUG
> Subject: [Leica] The new, new thing
>
>
> Got a good laugh from the following excerpt of Thomas Friedman's Op-Ed
> column in this morning's New York Times, on the subject of  the coming
> digital backlash. Contains an idea for marketing that some of the
> professionals on the list might want to adopt.
>
> **************************************************
> Day 5: Minneapolis. I am visiting hometown friends, Ken and Jill
> Greer, who
> own an ad agency that advertises its services on a Web site,
> Thinkgreer.com.
> Under photographic services, the Greers offered potential clients two
> choices of photography: "Digital" or "Silver Halide."
>
> "People would call us," Ken recalled, "and say, 'I'm familiar with digital
> photography, but what is this new silver halide? What sort of
> technology is
> that?' You know, on the Internet everyone wants to be the first
> to discover
> something new, and they assumed that silver halide was this hot new
> technology."
>
> Silver halide is just a fancy term for plain old film. But the name is so
> high-techy sounding that some people assumed it was the new, new
> thing, and
> they had to have it.
>
> **************************************************
>
> Chuck Albertson
> Seattle, Wash.
>
>
>
>