Archived posting to the Leica Users Group, 2000/11/22

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Subject: Re: [Leica] FT on Leica/Hermes Deal
From: Guy Bennett <guybnt@idt.net>
Date: Wed, 22 Nov 2000 09:48:24 -0800
References: <002601c05402$b5c617e0$140a640a@cusackknowles.com>

>Chuck Albertson wrote:
>
>> Note the last line in the article.
>
>No - note this nonsense -
>
>"Leica, in particular, was seen as an unusual
>move as it caters to the professional photographer rather than
>"ladies who lunch"."
>
>Talk about missing the point - Leica has, in fact, chosen to focus its efforts
>on selling to ladies and gentlemen who lunch - look at the special editions,
>look at the O, etc. etc....
>
>B. D.


this is not entirely true.

leica has produced a number of special editions that might make the
professional snicker, no doubt about that (i'm thinking of the royal
wedding m and other such stuff), but they have also come up with more
substantial innovations aimed at the professional or serious amateur (the
90 apo asph and the new 28 asph, for example), and are still making a
number of 'older' lenses that are top notch by any standards (the 35 asphs,
the 75/1.4, the 24/2.8, and the noctilux, to mention only lenses in the m
line). and as for many of the special editions, like the millenium black
paint or the 0, they are apparently selling very well, which would mean
more money for the company. if m and r sales aren't enough to keep leica
afloat, speciality items such as these certainly don't hurt.

guy

In reply to: Message from chucko@siteconnect.com (Chuck Albertson) ([Leica] FT on Leica/Hermes Deal)