Archived posting to the Leica Users Group, 2002/01/04

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Subject: Re: [Leica] feb shutterbug...Ad influence...
From: John Straus <Mail@SlideOne.com>
Date: Fri, 04 Jan 2002 10:47:41 -0600

on 1/4/02 10:18 AM, Dan Cardish at dcardish@sympatico.ca wrote:

> I don't know anyone who thinks that they buy things either because of an
> endorsement from a famous person, or for that matter because of advertising
> at all.
> 
> But it must work.

People don't buy because, they are influenced because...IMO. Advertising is
mostly about infuencing, it's a whole bunch of things put around a product
to make it seem 'better'.

- -- 
John 
Chicago, IL 
http://SlideOne.com
==================== 

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