Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Ted: Remember the Sony TV (& print) ads from a few years back? The ones where they showed images of people using a Sony Camcorder or humungous TV? No commentary - sometimes not even background music - just people having fun with the product. And at the end, the announcer simply intoned: "It's a Sony.", nothing more. These ads had nothing to do with selling product, but everything to do with creating image. It may be that Hermes had an influence in these ads, or it may be that Solms has a greater understanding of their overall market than we do. If the latter we, who actually use the products, are in trouble! - ---------- David Young Please note: New Email Address: DnR@horizon.bc.ca - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html