Archived posting to the Leica Users Group, 2002/07/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]> Wasn't that the one launched on Superbowl Sunday and pulled very soon after? Yes. It only ran once and is regarded by many as the best TV commercial ever made. sl > > At 04:45 PM 7/11/2002 -0400, you wrote: >>The most creative advertising is not always the most effective. The most >>memorable advertisement I can remember was the Apple Macintosh TV spot >>with the 1984 Orwellian theme. It didn't go over well (except as a cult >>thing) because it depicted IBM/clone users as mindless, unthinking >>computer users. Such a notion was found offensive by many IBM users. It >>didn't add much to Apple's market share, but it was one of the very few >>times advertising became art. >> >>Allan >> >> >>Steve LeHuray wrote: >>>I just want to say that I am in the advertising business and do not think >>>the Hands campaign is great or memborable, but, it is not that bad either. >>>There must be other Leica topics to be talking about and if you do not like >>>the ads do not look at them. >> - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html