Archived posting to the Leica Users Group, 2002/09/29

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Subject: [Leica] Leica Newsletter, 09/29/02: Leica World News, Handbook, New book
From: Leica Camera Newsletter <leica-news@nova.de>
Date: Sun, 29 Sep 2002 13:36:50 +0200

Dear Leica friends,

Today we would like to present our newest products to you a closer glance:

__New: Leica World News
__New: Handbook of the Leica System 2002/2003
__New book: Positionen der 
  Markenkultur/Views of Brand Culture: Leica
__Impressions of photokina 2002


__New: Leica World News

Leica World News is a supplement to the multiple award winning customer magazine Leica World. Printed in newsletter format, the new magazine will be issued twice a year in future, in spring and in the fall, and will be available free of charge from photo stores. Leica World News focuses on news in the world of Leica, while including a wealth of practical information and useful tips. The first issue will feature all new Leica products shown at photokina 2002. 

The current issue is available as PDF document at:
http://www.leica-camera.com/kultur/leicaworld/news/index_e.html


__New: Handbook of the Leica System 2002/2003

Leica Camera AG, Solms is issuing a completely revised edition of its “Handbook of the Leica System“ for photokina 2002. The handy work of reference provides details of current Leica products for photography, observation and projection, plus information on suitable accessories to complete each Leica outfit. Well-structured tables allow direct comparison of relevant technical data of all products in the Leica range. The updated handbook has been published in German and English.

Further information on the Handbook of the Leica System 2002/2003:
http://www.leica-camera.com/unternehmen/presse/data/02971/index_e.html


__New book: Positionen der 
  Markenkultur/Views of Brand Culture: Leica

The history of Leica Camera AG including the invention and development of Leica rangefinder and SLR cameras is the main subject of the new book “Views of Brand Culture: Leica“ by Volker Albus und Achim Heine. The two authors of this series of books portray the history and image of selected companies. Amongst other things, the book about the Leica brand deals with the significance of the Leica camera for the development of modern photojournalism and the technology and design of Leica M and Leica R cameras. 

Further information on the book Views of Brand Culture: Leica:
http://www.leica-camera.com/unternehmen/presse/data/02970/index_e.html


__Impressions of photokina 2002

Daily impressions of photokina 2002 await you at:
http://www.leica-camera.com/markt/photokina/impressionen/index_e.html


Seeing you soon at the photokina or on the internet!


With best regards,
Leica Camera AG
Corporate Communications
http://www.leica-camera.com/

______________________________________________


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