Archived posting to the Leica Users Group, 2003/09/04

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Subject: Re: [Leica] Medical PR
From: Ernest Nitka <enitka@twcny.rr.com>
Date: Thu, 4 Sep 2003 09:37:26 -0400

In my community the TV people claim that they have had to go to these 
canned segments because the local MD refuse to be seen on air with the 
TV folks.  I for one turn down every request unless I know the TV 
person or have been given assurances as to their credentials.  The 
reason 'we' have as a group not done the TV thing is because of the 
very low quality journalism displayed, i.e. a story about abortion with 
background video of a OB who doesn't even do abortions but its a clip 
from their files.  Things like this.  As is also typical those MD who 
do go on the air usually are the least competent, most morally inept 
among the MD heard.

ernie nitka
On Thursday, September 4, 2003, at 02:36 AM, Eric Welch wrote:

> B.D.
>
> As budget cuts and staff cuts occur at TV stations and newspapers, 
> this will only get worse an worse. I don't have much hope for the 
> profession of journalism to improve until the who country takes a 
> swing back the other direction of owners feeling some responsibility 
> to not only make boat-loads of money (as they do like almost no other 
> industry this side of drug dealing) but to actually serve a tiny bit 
> of public service by actually doing a good job. (Not in this 
> generation of business people!)
>
> I never had much respect for most TV news. Al Franken has them pegged.
>
> On Wednesday, September 3, 2003, at 10:58  AM, bdcolen wrote:
>
>> That may be true, Eric, but as one who works in pharma PR, I can tell
>> you that t.v. stations all over the country routine use "video news
>> releases" AS IS, with local 'talent' perhaps providing a setup line.
>> Same thing with RNR, radio news releases. And while you are absolutely
>> spot on about what newspaper ethics should be, you'd be amazed the
>> pickup "matt releases" - fully prepared 'news stories' that are 
>> dropped
>> right into the paper - get.
> Eric
>
> Carlsbad, CA
>
> "Going to war without France is like going
> deer hunting without an accordion. All you
> do is leave behind a lot of noisy baggage."
> --- John and Alma Dunlap
>
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