Re: [Leica] The LEICA DIGILUX 2 is announced

[Mark Rabiner <mark@rabinergroup.com>]

Kit McChesney wrote:
> 
> Clive--
> 
> I don't think that what you are saying is exactly what I am saying. (Unless
> I am totally wrong, which is always possible ... who ain't sometimes!). What
> I said was that the primary business model and manufacturing activity
> determines how much it costs to run the business in toto (not in Kansas).
> Pricing of products is related to the costs of running the business. One
> can't separate in some clean way the "exact" cost of creating a single
> camera model, as though it were created solely in a vacuum, uninfluenced by
> other business costs not necessarily "directly" related to the product being
> built. There is overall marketing, salaries for all employees, and all the
> other schtuff.
> 
> I am not saying that because most of Leica products are expensive that the
> new digital should also be as expensive, relatively speaking, as the models
> made in the workbench manufactory. The fact that there are few models made
> in the outsourcing process, relative to a mass-market production of other
> products made in the same factory, will determine the cost, though. If the
> putative manufacturer (whoever it is!) makes 100,000 of one kind of product,
> and makes another kind of product that shares some of the same features or
> perhaps even the chassis (compare the Volkswagen Touareg with the Porsche
> Cayenne) or other "guts," even though they may be similar, in a quantity of
> 10,000, it costs more to make the Porsch--the smaller run--given the lower
> volume and higher quality materials, etc., Porsche engine, etc. So the same
> with the new digital. It isn't just the "other" guy's camera with a red dot
> on it!
> 
> Kit
> 


You mean red dot or not they make less of them and the software is different?
:)
Mark Rabiner
Portland, Oregon USA
http://www.rabinergroup.com
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