Archived posting to the Leica Users Group, 2004/09/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Well, don't get any big ideas about dealer markup with Leica, because the margins for dealers are pretty slim. And when you add in the pretty intense competition that gray market stuff adds to the mix, and some dealerships who can afford to sell very low because they push lots of volume, it gets even skinnier. Kit -----Original Message----- From: lug-bounces+leicagalpal=earthlink.net@leica-users.org [mailto:lug-bounces+leicagalpal=earthlink.net@leica-users.org] On Behalf Of FRANK DERNIE Sent: Saturday, September 25, 2004 3:09 AM To: Leica Users Group Subject: Re: [Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA Quite so, the normal ratio in consumer stuff such as hifi and cars is 10:1. The dealer markup is usually more per item than the manufacturers profit (or they do in every industry I have worked in) Frank --- Karen Nakamura <mail@gpsy.com> wrote: > > But what is cost? > > The manufacturing cost of making the back? > The cost of paying into the retirement fund of the > workers in the future? > The amortized cost of R&D? > The cost of advertising? Of translating it into all > thirtybazilllion > EU languages? > The ongoing cost of technical support, warrantee > support? > The cost of paying insurance against a lawsuit or a > recall? > The distributor + dealer markup? (20-40%) > > The manufacturing cost might be $1500, but the > entire cost might be $4000. > > In fact, even at $6000, it is conceivable that Leica > still loses > money on every back. > > Karen > > -- > Karen Nakamura > http://www.photoethnography.com/ClassicCameras/ > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for > more information > _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information