[Leica] Doomed: Leica MP 0.58x

[scott at adrenaline.com (Scott McLoughlin)]

Brand clash. Panasonic + Leica is a weird cobranding soup.  Maybe on the 
high end
model the cobranding makes sense.

Otherwise, associating the brands is a long haul effort. Sony + Zeiss - 
well, Sony is a
brand mangement champion in the industry.  Panasonic may not be up to 
the challenge.

Personally, I don't think it actually reflects poorly on the Leica brand 
per se.

Scott

Karen Nakamura wrote:

>
> In another sign that Leica's era might have passed, I have noticed 
> that Panasonic's advertising that they are using Leica lenses on their 
> digital cameras gets smaller and smaller each time. These days, it 
> only warrants a small passing mention. Basically the Leica marquee is 
> not adding any value to the Panasonic digital camera line -- at least 
> for most uninformed consumers.
>
> Karen
>