Archived posting to the Leica Users Group, 2005/04/03

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Subject: [Leica] Need help pricing sale of photograph
From: s.jessurun95 at chello.nl (animal)
Date: Sun Apr 3 03:39:10 2005
References: <000701c53823$4cee1790$04000100@acer81080ea37f> <424FBEE7.60102@gmx.de>

http://gallery.leica-users.org/album150/New_crop_MG_0966_rotated_4_resized_edited_1
great ,best,simon jessurun(sunny ams)

> Hello Daniel,and anyone else who hopefully some experience in this area.
>
> Similar problem here, a graphic designer wants some of my pictures for a 
> website he's building for an international client (High End HiFi 
> equipment). Any idea what the going rates are for images for this kind of 
> application. It's a matter of 1 one image for the opening page and about a 
> dozen for the rest of the site.
>
> Here's a few of the images it's all about.
> http://gallery.leica-users.org/album150
> http://gallery.leica-users.org/album150?page=2
>
> Thanks in advance and greetings from sunny Hannover
> Douglas
>>
>> Hi Steve,
>>
>> There are many variables in such a calculation, but to give you an idea,
>>
>> I logged into Alamy (of which I am a member), picked an image at random 
>> and did some calculations for licensing an image for use in a travel 
>> advertising campaign in a UK national newspaper with a circulation of 
>> 100,000.
>>
>> A couple of examples:
>> Image size 1/2 page, 10 inserts during 1 month, inside placement: 1886.18 
>> EUR
>> Same thing but with 1 insert: 410.04 EUR
>> Same thing but 1 full page: 2263.41 EUR (10 inserts) / 492.05 EUR (1
>> insert)
>>
>> The variables that determine the price at Alamy are:
>> -image size
>> -image use
>> -kind of media (e.g. national vs. local paper)
>> -print run
>> -placement (cover, inside cover, back cover, inside)
>> -number of inserts
>> -duration of campaign
>> -territory/country
>> -industry
>>
>> If you can give me some assumptions about these parameters, I will be 
>> happy to calculate a price for you. I think Alamy is a good guideline for 
>> the UK market. The prices are in EUR because that is the currency I chose 
>> when I signed up with them.
>>
>> Nathan
>>
>>
>>
>> Steve Unsworth wrote:
>>
>>>Can anyone help me? I've been approached by someone wanting to buy one
>>
>>
>>>of my photographs for use in a newspaper advertising campaign by a travel 
>>>company.
>>>
>>>The problem is I don't have a clue of what to ask for the image. They 
>>>want to either buy the photograph outright for multiple future use (which 
>>>I'm not very happy about doing), or buy it for a single usage in the 
>>>campaign.
>>>
>>>Can anyone give me an idea of how to price this in the UK. I expect the 
>>>final price will depend on whether it's a national campaign, or just in 
>>>the local press, so I'd really appreciate some kind of ball park figure 
>>>to go back with.
>>>
>>>Thanks in advance.
>>>
>>>Steve
>>>
>>>
>>>_______________________________________________
>>>Leica Users Group.
>>>See http://leica-users.org/mailman/listinfo/lug for more information
>>>
>>>
>>
>>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information 


Replies: Reply from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Need help pricing sale of photograph)
In reply to: Message from mail at steveunsworth.co.uk (Steve Unsworth) ([Leica] Need help pricing sale of photograph)
Message from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Need help pricing sale of photograph)