Archived posting to the Leica Users Group, 2005/04/10
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I disagree that it is lack of marketing that is killing Leica. The old product line is killing Leica. The new lenses are without reproach, but the bodies just are not sufficiently modern to attract enough users to sell enough lenses. For professionals, there is a severe lack of product that fits today's workflow. The innovation of new technology is placing excitement in digital sensors, ipods, music, video, and online gaming: photography exists in a continuum of users; photography is a pastime that shares users with resources. Their product line is geared to the connoisseur, the user who can appreciate the tool at the end of the curve. It is a true fact that the products from brand N, C, O, M, and P will produce results indistinguishable from Leica for at least 80% of users. Combined with the NEW of digital capture Leica's market share will continue to drop. There is a caveat, if Leica could start a low key, cheap campaign to promote itself to the discriminating photographer: that might work if they can bring out a digital M. Another approach is to put a $100 reward check to the sales person who sells a Leica body. But, unless Leica wants to go the way of buggy whip manufacturers, then the digital M had better be a killer device, the ipod of cameras, the Mac of computers. 0.02 Don dorysrus@mindspring.com -----Original Message----- From: lug-bounces+dorysrus=mindspring.com@leica-users.org [mailto:lug-bounces+dorysrus=mindspring.com@leica-users.org] On Behalf Of B. D. Colen Sent: Sunday, April 10, 2005 7:28 AM To: 'Leica Users Group' Subject: RE: [Leica] leica digital back-initial test results IF it does behave like a somewhat lower res MF back; and IF it produces the image quality the post says it does, then for professionals who NEED the image quality, don't need or want autofocus, and who have a major investment in R equipment, it may indeed be worth the cost. For anyone else who needs to even think before writing a check, it's over priced. Because given the uses to which most camera owners put their images, the image quality difference will not be apparent. As to Leica not needing PR because the first year's miniscule production run is sold out - it is a lack of good PR/Advertising/Marketing savvy - and they are all inextricably intertwined - that is killing Leica. _______________________________________________ Leica Users Group. See http://leica-users.org/mailman/listinfo/lug for more information