Archived posting to the Leica Users Group, 2005/08/25
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]1. I was talking about mid to long term and about consumer defined/desired (thus perceived) quality. 2. In a competitive market (VHS vs Video2000 or whatever), of course it's up to bucks, marketing and advertising to make the difference. But the fact stays that you need a qualitative product in the first place... 3. ... because you can convince almost everybody with a right message (I (have to) do this almost all the time), but if the product/service is bad, they won't stay with you. 4. So you're talking about only short term and damn the rest business. 5. Which IMO is a pretty cynical way of making money. And the reason why the world is looking so beautiful these days. True, that is my personal opinion, but... 6. ... the market IS changing: the power of the consumer is becoming stronger and stronger through the new (and fast) ways of communication. 7. Which leads to: even for short term, delivering baloney will get you into trouble. Joseph Jaffe's "Life After the 30-Second Spot" (Adweek book, ISBN 0-471-71837-8) might give you some more insights. > From: Frank Filippone <red735i@earthlink.net> > Reply-To: Leica Users Group <lug@leica-users.org> > Date: Wed, 24 Aug 2005 14:28:58 -0700 > To: Leica Users Group <lug@leica-users.org> > Subject: RE: [Leica] Canon Introduces 2 new digital SLR's > > Baloney..... > > Markets get created by convincing the consumer he just must have the item > for sale. He just must have it! Advertising is the methodlology by > which > the message is delivered. Bad qualiity can break the momentum, but even > here, the message and attitude is much more important than the distressing > facts. > > Success has almost nothing to do with consumer need or engineering facts. > > Frank Filippone > red735i@earthlink.net > > > brands are ONLY winning because they deliver a by >>> consumers defined/desired quality. >>> It's up to marketing to understand their consumers and either develop > what >>> they want, or what they (might) need. Which is not the same as creating >>> artificial needs. >>> And it's up to advertising to communicate the above in an effective way. >>> That is the way it works. Not vice versa. >>> > > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >