Archived posting to the Leica Users Group, 2005/11/01

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Subject: [Leica] Leica Hires Ad Agency
From: philippe.orlent at pandora.be (Philippe Orlent)
Date: Tue Nov 1 11:55:22 2005

Seems like you've been around in advertising land :-)


> From: <mcyclwritr@comcast.net>
> Reply-To: Leica Users Group <lug@leica-users.org>
> Date: Tue, 01 Nov 2005 19:23:04 +0000
> To: Leica Users Group <lug@leica-users.org>
> Subject: Re: [Leica] Leica Hires Ad Agency
> 
> Chiat/Day may (still) be good, but are they up to dealing with 
> Germanthink? I
> can hear the wireless mice ricocheting off cubicle walls even now.
> -----------------------
> Klaus: "Pretty ad. I don't like it."
> 
> Agency Suit:  "Why is that?"
> 
> Klaus:  "It's all photograph with itty-bitty logo. Where's the talk of 
> Leica
> tradition, of Leica precision, of Leica optical excellence?"
> 
> Ritalin-juiced creative director hanging on until Hollywood options his
> screenplay: "Herr Schmidt, the Leica tradition for all things superior is
> systemic within the brand and we must reach an eager, new consumer who
> recognizes the appeal of digital camera systems that redefine photography 
> in
> ways that are sensitive yet daring, revealing yet personal."
> 
> Klaus:  "So ve have a flower growing out of a pork and beans can in the 
> city
> landfill as the bleed photograph dis pretty ad? Dat says all dat?"
> 
> Agency Suit: "Klaus I'm with you. So perceptive. So incisive. I told 
> creative
> that that visual just would not resonate with our core consumers or 
> conquest
> markets and, at the end of the day, we had to structure Leica's push into
> photography's digital future with focus locked on Leica excellence."
> --------------------
> Have your Chiat/Day mole take notes. Tell me how wrong this is in, oh, six
> months.  Wait, make that a year. After all, there's that budget-sucking
> exercise known as rebranding to go through, first. Not to mention the focus
> groups.      
> 
> -Chris Lawson
> 
> 
>> On 10/31/05 8:01 AM, "feli" <feli2@earthlink.net> typed:
>> 
>>> Chiat \Day? Now that's impressive. This is the company that created
>>> the 1984 Macintosh commercial,
>>> and recent Apple campaigns for the iPod etc.
>>> I've worked with them in the past and they a very sharp bunch of people.
>>> 
>>> 
>>> 
>>> feli
>>> 
>> I saw them do a performance at a big conference.
>>  We are looking at The Energizer Bunny here.
>> 
>> 
>> Energizer Bunny Does What He Does Best ... Keeps Going.
>> I can relate that with Leica. Which has been dying for 60 years.
>> 
>> http://www.energizer.com/bunny/bunnybio.aspx
>> 
>> http://www.biblio.com/details.php?dcx=15459766&src=frg
>>  New York, NY, U.S.A.: Simon & Schuster, 1993. Stabiner finds out what 
>> makes
>> Chiat/Day march to a different drummer in the world of advertising. A 
>> scuff
>> on the front free endpaper. Perhaps the most creative advertising agency 
>> in
>> the United States, as evidenced by its work on the Energizer Bunny ads and
>> its famous "Why 1984 won't be 1984" commercial that launched the Macintosh
>> for Apple Computer, Chiat/Day rattles consumers, and often clients, who
>> think they know what to expect from commercials. . ISBN: 0671723464 . Hard
>> Cover. Very Good/Very Good. 4to - over 93Z<caron>4" - 12" tall. 
>> ADVERTISING
>> AGENCIES
>> BUSINESS ECONOMICS PROMOTION.
>> 
>> Stabiner?
>> 
>> A Rabiner with staying power!?!?
>> A stabbing Rabiner....
>> 
>> Mark Rabiner
>> Photography
>> Portland Oregon
>> http://rabinergroup.com/
>> 
>> 
>> 
>> 
>> 
>> 
>> _______________________________________________
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> 
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> 



Replies: Reply from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] Leica Hires Ad Agency)
In reply to: Message from mcyclwritr at comcast.net (mcyclwritr@comcast.net) ([Leica] Leica Hires Ad Agency)