Archived posting to the Leica Users Group, 2006/10/18

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Subject: [Leica] Re: Rebadged 4/3 lenses
From: lrzeitlin at optonline.net (Lawrence Zeitlin)
Date: Wed Oct 18 19:05:47 2006
References: <200610182359.k9INwmxk097896@server1.waverley.reid.org>

On Oct 18, 2006, at 7:59 PM, Howard wrote:

> It was on display at the Olympus stand at Photokina, under glass and
> lit like a jewelry display. I asked the Olympus rep what the
> suggested retail price might be and he smiled and said that I would
> have to ask Leica. So, I infer that it is going to be Leica priced
> rather than Olympus priced and therefore expensive. Still, I would
> sure like to have one.

Every time Leica rebadges a product made by another concern, the  
retail price raises by at least 20%. It was that way when Leica  
rebadged the Fuji 1700 and 1700 Zoom digital cameras and sold them as  
the original Digilux and Digilux zoom. It was that way when Leica  
rebadged the Panasonic cameras to sell as the more recent Digiluxi. I  
suspect it will be that way when Leica rebadges the Olympus and  
Panasonic 4/3 lenses. To be fair, when Leica offered the Fuji and  
Panasonic Digilux cameras, they added a bit more software, usually a  
version of Photoshop LE to the package.

Leica's involvement in the 4/3 consortium implies that a 4/3 camera  
is in the offing to use the new lenses. Whether it will be made by  
Leica or someone else is anyone's guess.

Larry Z


Replies: Reply from hoppyman at bigpond.net.au (G Hopkinson) ([Leica] Re: Rebadged 4/3 lenses)
Reply from harrison at mcclary.net (Harrison McClary) ([Leica] Re: Rebadged 4/3 lenses)