Archived posting to the Leica Users Group, 2007/01/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]specifically concerning the M8, if leica is going after the bling market, i'd say that the M8's learning curve is simply too high a barrier for success. consider that a rolex or porsche is not more difficult to operate daily than a timex or toyota. but the M8 is a manual focus, auto-aperture system, which requires a modicum of photographic know-how compared with a digital P&S or a DSLR. you're right that given the price point, leica needs to get their ads in front of the people with the money. and i think you'll see there is a genuine interest even outside of photographic circles: http://crunchgear.com/2007/01/09/leica-goes-retro-with-updated-m8/ http://reviews.cnet.com/Leica_M8_black/4505-6501_7-32077812.html http://www.msnbc.msn.com/id/16527222/ -rei On Jan11 09:56, Jayanand Govindaraj wrote: > Mehrdad, > People buy a Rolex/Porsche etc to announce to the world that they have > arrived. Otherwise they use Timex/Toyota (or whatever). I notice that Leica > has stepped up advertising for the M8 considerably in magazines like > GQ/Esquire/Mens Vogue, rather than photography magazines, with slick arty > ads. Which market do you think they are after? > Cheers > Jayanand -- Rei Shinozuka shino@panix.com Ridgewood, New Jersey