Archived posting to the Leica Users Group, 2007/01/13

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Subject: [Leica] M8 Article in LFI
From: shino at panix.com (Rei Shinozuka)
Date: Sat Jan 13 07:05:45 2007
References: <440b792d0701101024u4a53b311p89e4156e1d85f35a@mail.gmail.com> <C1CA9E52.1AE18%bd@bdcolenphoto.com> <440b792d0701102006v119d46fer363bd6f40c292273@mail.gmail.com> <3cad89990701102026l4eca6978v35be2e405048790b@mail.gmail.com>

specifically concerning the M8, if leica is going after the bling
market, i'd say that the M8's learning curve is simply too high a
barrier for success.  consider that a rolex or porsche is not more
difficult to operate daily than a timex or toyota.  but the M8
is a manual focus, auto-aperture system, which requires 
a modicum of photographic know-how compared with a digital P&S or
a DSLR.

you're right that given the price point, leica needs to get their ads
in front of the people with the money.  and i think you'll see there
is a genuine interest even outside of photographic circles:

http://crunchgear.com/2007/01/09/leica-goes-retro-with-updated-m8/
http://reviews.cnet.com/Leica_M8_black/4505-6501_7-32077812.html
http://www.msnbc.msn.com/id/16527222/

-rei

On Jan11 09:56, Jayanand Govindaraj wrote:
> Mehrdad,
> People buy a Rolex/Porsche etc to announce to the world that they have
> arrived. Otherwise they use Timex/Toyota (or whatever). I notice that Leica
> has stepped up advertising for the M8 considerably in magazines like
> GQ/Esquire/Mens Vogue, rather than photography magazines, with slick arty
> ads. Which market do you think they are after?
> Cheers
> Jayanand

-- 
Rei Shinozuka shino@panix.com
Ridgewood, New Jersey


In reply to: Message from msadat at gmail.com (mehrdad) ([Leica] M8 Article in LFI)
Message from bd at bdcolenphoto.com (B. D. Colen) ([Leica] M8 Article in LFI)
Message from msadat at gmail.com (mehrdad) ([Leica] M8 Article in LFI)
Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] M8 Article in LFI)