[Leica] Summarit press release

[grduprey at mchsi.com (grduprey@mchsi.com)]

Hi Hoppy,
Yes, this new lens line should be just what Leica needs to boost sales and 
lure more new customers.  A good move in my book.
Gene

-------------- Original message from "G Hopkinson" 
<hoppyman@bigpond.net.au>: -------------- 


> Gene, no complaints here regarding pricing vs build quality. As important 
> for 
> Leica lens enthusiasts is the addition of these tiny 
> new lenses for more choices for an extremely compact outfit. I applaud the 
> addition of the new lenses to the range. I hope they sell 
> a bazillion of them. I bet that they will make superb photographs. 
> Everything I have read on the Elmarit M 2.8 28 asph suggests that it is an 
> excellent lens. The optical difficulties of producing 
> great performance a stop or more faster than that, especially in a very 
> compact 
> lens, are well known. More exotic glass and cutting 
> edge formulations cost more too. 
> 
> More lenses at more price-points means, we hope more buyers and a 
> healthier 
> Leica company. 
> 
> Cheers 
> Hoppy 
> -----Original Message----- 
> Subject: RE: [Leica] Summarit press release 
> 
> I see no reason a lower price on the new lenses would lead to lower 
> quality. 
> The new 28/2.8 asph is half the price of the lens it 
> replaced and the build level and optical quality is very much the top 
> quality of 
> the rest of their lenses. I love mine and I see no 
> lowering of quality and build level at all. I expect the new lenses will 
> be 
> just as good as we have come to expect of Leica quality 
> optics. 
> 
> I find it interesting that everyone complains about the price of Leica's 
> lenses 
> and keeps demanding lower pricing, and when they do, 
> everyone starts whining about lower quality and Leica not keeping to their 
> old 
> ways. Even before anyone has even had one in their 
> hands. It seems to me that they are doing just what everyone has asked 
> them to 
> do. So now its our turn to step up to the 
> counter... Maybe I can get my wife to get me the new 90 as a retirement 
> gift 
> come January. ;-) 
> 
> Gene 
> 
> -------------- Original message from "G Hopkinson" : 
> -------------- 
> 
> 
> > Len the Leica site contains DNGs as well as JPG samples for down load. 
> > That's the full 10MP bad boys. Just on first looks here the samples look 
> > very 
> > smooth. 
> > I just think that the series is a very welcome development for 
> > rangefinder 
> > folks. I think that they (the new Summarits) are intended 
> > to demonstrate that Leica is still a premium manual focus prime lens 
> > maker and 
> > appeal to people for the reason that Leica lenses 
> > appeal to people. I think that it is a smart move by the new CEO. 
> > Remembering 
> > that this is their niche of the market. 
> > I guess we shall see what their build quality and performance is like 
> > once 
> they 
> > start to become available (from November)? It would 
> > not be reasonable to expect the same performance nor build quality as 
> > the very 
> > much more expensive current asph brothers. The new 
> > little Elmarit 28 seems to have been well received at its price-point. I 
> > hope 
> > these do well too. 
> > 
> > Hoppy 
> > 
> > -----Original Message----- 
> > 
> > .... You don't cut your prices in half 
> > without giving up something. What are they giving up? 
> > 
> > Len 
> > 
> Leica Users Group. 
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> 
> 
> 
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