Archived posting to the Leica Users Group, 2008/05/08
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I think they will call it an R10 even with some very big innovation at hand. That's my strong guess. The reason for one is I think they want to give a feeling of continuation. That Leica has survived. Prevailed. Survived the digital age. And that what people are buying into is a company which goes way back to the brass age and Ernst Leitz with bodies lovingly nudged together with wooden hammers (mallets) and HCB and all the rest. Its still them! Look at the R8 even. That was a huge jump from what they or anybody was doing before. But they kept it in the R series. It sure to me doe not look one up from an R7. They don't want it to be perceived as what happened to Hasselblad. Itself in name only. The H series a product of Fuji and Imacon both owned by Shriro. The distributors take over. How humiliating! Wolfoflex! And kissing off with good riddance to our beloved square format and Zeiss glass. What's left? Its not perceived now that when you buy a Hasselblad digital camera you are buying a Hasselblad at all. The H serious especially. You may just like the H series but you're not buying for the love of the memory of Victor. Leica doesn't want that. They want I think for you to feel squarely connected to the whole Leica history. Then by buying a Leica you are doing one for Ernst and the wooden mallets. Not a holding company more interested in silicon than brass. Mark William Rabiner markrabiner.com