Archived posting to the Leica Users Group, 2009/12/14
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Also (hopefully) true Doug. And I've already responded how my efforts with the blacksmiths have developed positively. Yet, I see the trend moving towards "good enough" and away from "we need the best." The examples in the article: stock photos and footage for a couple dollars, voice overs for ten or thirty dollars. Back in the day - voice overs, photos, and footage meant royalties for the talent for the life the spot. Part of this is because the current technology does deliver "decent" results with far less skill and effort. Drawing a fine line of a specific width with a rapidograph pen required skill; as did reading light and color temperature meters and actually focusing a camera and knowing the DOF. Auto white point, and auto focus in a decent P&S camera or drawing a line in Illustrator - not so much. There will always be those who know and care about truly professional results. But I think that they're a smaller group than they once were. Four of my (once major) clients have moved design, copy writing and photography "in house;" where for previous decades that was all ad agency and free lance work. There are also many more people going after the work in every market. Again - no complaints - just the way it is (or appears to me). Regards, George Lottermoser george at imagist.com http://www.imagist.com http://www.imagist.com/blog http://www.linkedin.com/in/imagist On Dec 14, 2009, at 10:51 PM, Doug Herr wrote: > George I believe that in time this will be part of the up side. > Along with teaching in-house skills you can illustrate how much it > work takes to produce top-quality results. Not all in-house staff > (I bet very few) will be willing to put that much work into the > photos. You can show them that superior results are possible and > that you can deliver those results. Some day they will need your > superior photos.