Archived posting to the Leica Users Group, 2013/05/27

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: [Leica] PESO: RG Lewis and Leica M frustrations
From: Frank.Dernie at btinternet.com (Frank Dernie)
Date: Mon, 27 May 2013 13:55:04 +0100
References: <CDC890FB.A2FD%mark@rabinergroup.com>

Here a Leica M6 was about 2 to 3x more expensive than a Canon EOS1.
My M9 was about the same price as my Nikon D3x but I much prefer it.
FD

On 27 May, 2013, at 09:26, Mark Rabiner <mark at rabinergroup.com> wrote:

> Before a Leica M6 was thought to be a high priced rarified item but Leica
> was getting a grand for it same as Nikon and Canon were getting for their
> flagship cameras but Nikon and canon was making 100 times more of them. And
> probably getting a higher return on each one.
> So Leica hung on by a thread.
> Kaufman when he bought the company and with his experienced perspective on
> the market. knew that if Leica was going to make a premium product in small
> amounts he was going to have to really change a premium price for it.
> And Not change the same and call it premium because I was low tech for the
> same money.
> So that's what he did.
> And it worked.
> Leica is in the black. And its heading in a good direction.
> I feel strongly by the end of next year it will be seen in an entirely
> different light than it is now.


In reply to: Message from mark at rabinergroup.com (Mark Rabiner) ([Leica] PESO: RG Lewis and Leica M frustrations)