Archived posting to the Leica Users Group, 2003/03/07

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Subject: [Leica] US Consumer Behavior
From: "Leonard J Kapner" <ljkapner@cox.net>
Date: Fri, 7 Mar 2003 10:14:03 -0800

What a quaint notion, this about American consumer behavior... 

If American consumers are all as foolish, stupid and vacuous as this
statement would have us believe, how did the US ever become the world's
economic and military powerhouse, and "a lamp unto the nations" as is
generally acknowledged?

I must have missed something. Perhaps "Old Europe" still has some
important lessons to teach America... I wonder what they might be?

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Date: Fri, 7 Mar 2003 10:59:19 +0100
From: "animal" <s.jessurun95@chello.nl>
Subject: Re: [Leica] Leicavit, After Market Products, etc.
Message-ID: <017001c2e490$387795e0$388a8418@symkeehx5nw8g8>
References: <009201c2e420$6a6f4a40$0316fea9@ccasony01>

You are overlooking i believe an important point especially for the
American market and that is advertising and product
perception.Especially in the United States consumers do not decide
logically but are won over by advertising and hype. In that regard
sometimes one has to offer a product at an inflated price. People will
not even buy it if it is cheaper. If real Vuitton handbags cost 5
dollars people would buy  little zeros or whatever. I bet a lot of
normally quite sane New York girls go crazy for Manolo Blahniks without
ever having try them on just because "sex in the city".Probably the same
goes for the winder. If you try mr.Tom,s product ,instantly you know
that it,s well built ,a lot sturdier then any camera and highly
functional but it,s not an expensive Leica part making it less desirable
to the general public. simon



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Replies: Reply from "animal" <s.jessurun95@chello.nl> (Re: [Leica] US Consumer Behavior)
Reply from "Dimitri Visser" <dimitri@myjoy.nl> (Re: [Leica] US Consumer Behavior)