Archived posting to the Leica Users Group, 1999/09/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]
On Sun, 12 Sep 1999, Bryan Caldwell wrote:
> Don't you find it peculiar that Leica would just announce a new "M Campaign"
> including a major new 60 page brochure (as discussed here over the last
> couple of days and shown on the official Leica websites) with no mention of
> an M7, if, in fact, there's an M7 ready to go?
>
Actually, no. If they publicly announced *now* that they were going to be
releasing an M7 next year at Photokina, chances are that a fair number of
people would hold off buying an M6-TTL or M6HM-TTL, in preference of waiting
for the new M7. It makes perfect sense instead to start an advertising
campaign for the existing gear, perhaps coupled with rebates to make the
acquisition process less painful/more attractive.
M.
- --
Martin Howard (__) (__)
Visiting Scholar at MIT Media Lab | (oo) (OO)
fax: +1-617-253-8874 | /-------\/ ~~~~~~~~~~~~~~~~~~~~
email: mvh@media.mit.edu | /| ||
www: http://mvhoward.i.am/ | ~~~~~~~~~~~~~~
| Cow in water Cow in trouble