Archived posting to the Leica Users Group, 1999/10/29
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Mark Rabiner wrote : . . . Sounds to me like a new beginning. Let's not forget that it's the Leica R that is not doing well and that the Leica M IS doing well. And we are now entering an era of new cheap good lenses for the Leica M. --> Some of the (other) Luggers enjoy pessimism, it would seem. To me, Leica is just having a rough ride for a while and I am 100% convinced it's well financed and that Leica business basics would make some executives of other technology companies drool with envy. So, I'll modify my original post with these words: "using Leica ' R ' people and production chains" towards the new Leica ' U ' system". Because I really think these people know how to make great cameras; let's just give them a new mandate with some fresh thinking and things should return to normal before the firm sustains more serious damage. --> About the Leica ' U ', I'd like to restate earlier posts that it COULD be a new rangefinder, with a set of functions that maximize the serious photographer as part of the loop but, still, with enough automation options to more readily appeal to the affluent casual crowd who prefer point & shoot photo shot grabbing with superlative Leica made optics. To me, the Leica ' U ' incorporates most Leica ' R ' functions in a rangefinder system approach and could quite easily be made available in various configurations, from the 'entry level' fixed zoom to a high range multi lens dream machine, with many common components, spanning the void between the Minilux Zoom and the Leica ' M ' and ' R ' price points. Think of the Leica ' U ' as a rangefinder, somewhat smaller than the M6, but it really owes a lot to Leica R8 styling, migrated to a new take on quality cameras, a new synthesis . . . : Leica ' U '. It doesn't mean abandoning the Single Lens Reflex markets, it means grabbing shopping people's imagination in the camera shops of the World. Leica has had rough times in the past and events fell in place on time to let the firm retain its business appeal and viability. I also believe in the management's qualifications and responsible business sense, per track records. They face quite an intricate decision taking process, though. Business is war. Some current Leica enthusiasts don't realize that is a street level reality but who'd ever claim the Leica management and sales force doesn't enjoy a good uphill battle once in a while. When the Leica ' U ' comes out, they'll just have to manage waiting lists for a gem of a camera system, as the ' U ' lenses are ready for production. A new beginning indeed ! Best regards, Andre Jean Quintal