RE: [Leica] M Campaign

["B. D. Colen" <bdcolen@earthlink.net>]

It's not so much "bean counter" as it is someone who appears to know nothing
about the use and potential value of the product whose manufacturing he is
overseeing....

A perfect U.S. example of this is that fact that Mark Willis, the former
head of, I believe, General Mills, the cereal manufacturer, is now running
the LA Times company and very heavy handedly interfering in the editorial
life of the LA Times and other papers in its group - and markedly degrading
the products and their reputations.


> -----Original Message-----
> From: owner-leica-users@mejac.palo-alto.ca.us
> [mailto:owner-leica-users@mejac.palo-alto.ca.us]On Behalf Of
> DonjR43198@aol.com
> Sent: Tuesday, November 09, 1999 3:34 PM
> To: leica-users@mejac.palo-alto.ca.us
> Subject: Re: [Leica] M Campaign
>
>
> In a message dated 11/9/99 9:20:05 AM Central Standard Time,
> bdcolen@earthlink.net writes:
>
> << Last night I was on a powerful enough computer to really
> get a good look at
>  the M campaign brochure for the first time...and...sorry,
> folks, but from a
>  marketing standpoint it made me want to gag.
>
>  It is graphically wonderful. But that's all it is - a
> graphic designer and a
>  pedantic writer showing off.
>
>  It's a campaign designed to turn the Leica M into the Rolex
> of photography,
>  an expensive status symbol that one will need to display to
> be "with it."
>
>  If this is an example of the new management at its marketing
> best, buy your
>  M equipment while you can, because it's not going to be with
> us for terribly
>  much longer.
>
>  Great looking brochure, though. ;-)
>   >>
> One more "bean counter" in charge of a precision
> manufacturing concern?
>