Archived posting to the Leica Users Group, 1999/12/16
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Mike, I have learned the sad lesson in life that just because you got a job on a magazine writing about something doesn't mean you know a damn thing about it. So what is the value of the mag? MARKETING. Leica should be thrilled that they got a decent review in Pop Photo, not because the testing is worth the paper it is written on, but because that one crappy biased magazine will generate more sales of M's and lenses than all the "M campaign" brochures in the world. It has exposure, and that is the one thing Leica really needs now. Too many people just don't know the company even exists. I once again refer back to the Mercedes case study...Fix your product, (Get AF so people will stop bitching that you don't have it). Fix your prices(build a trade up "teared pricing" structure into your price matrix. Don't try to make a mint on the basic stuff). Be damn sure you fix your image(get more articles in crappy mags like Pop Photo and Practical Photography). Or to paraphrase our fine ex-VP Dan Q. "Or not to have an image, that would be bad to!" I for one don't think Leica is out of the running. Complaints that Herr Cohn is not moving fast enough don't recognize the reality of the photo industry. Full camera body change-overs take time and money. Leica is short on time, and VERY short on money. It may be time to start thinking MERGER. Possibly with another German company that would be sensititive to the history of the marque. Leica-Agfa anyone? I'm sure Bayer has enough cash:) Best wishes Dan > >In the January 2000 issue of Pop Phot there is a hands on article regarding >the M6 TTL and three lens. The article is riddled with errors starting >with >the claim that the additional 2mm on the M6.85 TTL is because of the >increased magnification but this is for the fancy flash stuff. My M6.85 non >ttl only measures 76.5 mm. > >More errors continue, such as the M2 with a magnification of .75? It should >be .75. PP should of done a better job. >______________________________________________________ >Get Your Private, Free Email at http://www.hotmail.com > ______________________________________________________ Get Your Private, Free Email at http://www.hotmail.com