Archived posting to the Leica Users Group, 2001/03/16

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Subject: Re: [Leica] Re: Bessa-T - let me get this straight...
From: "Ken Iisaka" <ken@iisaka.org>
Date: Fri, 16 Mar 2001 14:46:23 -0800
References: <9DC5E2ABE65BD54CA9088DA3194461D604A99A66@BBY1EXM01> <3.0.6.32.20010316121553.007cade0@pop.infi-net.mindspring.com> <3.0.6.32.20010316140622.00a042f0@pop.infi-net.mindspring.com> <3.0.6.32.20010316165444.00a3e100@pop.infi-net.mindspring.com>

From: "Marc James Small" <msmall@roanoke.infi.net>
> At 08:58 PM 3/16/2001 +0100, Julian Thomas wrote:
> >Now hold on a minite! Leica is now owned by Hermes, it is not owned by
> >Leica. So should Leica stop being called 'leica'?
> >Cosina bought the rights to the Voigt. name and puts out a range of rf
> >products under that name why shouldn't it use a name it bought?
>
> Apples and oranges, Julian.  First, Leica is not "owned" by Hermes:  they
> simply control 31% of the stock.  Second, there still is a functioning
> Leica concern, but Voigtlander went west in 1965, and there has been no
> "Voigtlander" company thereafter, just a collection of intellectual
> property rights, former employees, trademarks, and buildings.  Rollei got
> the buildings and some of the intellectual property rights and employees,
> Zeiss got the rest of the intellectual property rights and most of the
> employees, and the trademark went out to bid in Rollei's bankruptcy.
>
> I am not questioning Cosina's legal right to the Voigtlander name and
> trademarks.  I am asking WHY an honest company would hide behind another
> company's name.  It is rather as if the next BMW introduced came out under
> the name "Studebaker".

BMW will come out with a new car under the name, "Rolls-Royce."  As you are
aware, BMW bought the rights to the name, "Rolls-Royce" while its
competitor, Volkswagen bought Rolls-Royce, the factory.

If you question an honest company would hide behind another company's name,
I'd imagine that you would call BMW's purchase of the brand name unethical.

Replies: Reply from Mark Rabiner <mark@rabiner.cncoffice.com> (Re: [Leica] Re: Bessa-T - let me get this straight...)
In reply to: Message from Paul Chefurka <Paul_Chefurka@pmc-sierra.com> (RE: [Leica] Re: Bessa-T - let me get this straight...)
Message from Marc James Small <msmall@roanoke.infi.net> (Re: [Leica] Re: Bessa-T - let me get this straight...)
Message from Marc James Small <msmall@roanoke.infi.net> (Re: [Leica] Re: Bessa-T - let me get this straight...)
Message from Marc James Small <msmall@roanoke.infi.net> (Re: [Leica] Re: Bessa-T - let me get this straight...)