Archived posting to the Leica Users Group, 2004/09/26
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Responding to Didier Ludwig's view that Leica should stress great photographs rather than my idea of introducing prominent Leica owners, remember Polaroid's campaign using great photographs taken by Ansel Adams. The campaign worked, I guess, because Polaroid lived on for many years afterward but has since all but perished. I still believe that besides being a great product -- like, as others noted, the Rolls Royce, Patek Philippe and Vueve Cliquot -- Leica is a status symbol and its makes no difference whether its owner can take pictures. People with money -- lawyers, doctors, dentists, architects, contractors, plumbers, you name it -- will copy famous people so they can be like famous people. Leica is a status symbol; if you have one, even if you take lousy pictures, you belong to an elite group. that's why guys drive Mercedes, even though it's no longer the car it once was. --bob cole