Archived posting to the Leica Users Group, 2007/01/13
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]On Jan 13, 2007, at 1:40 AM, Jayanand Govindaraj wrote: > Doug, > I am aware that there is a market for Leica apart from this list, but > if you > read the replies to my trying to decode Leica's marketing strategy - > that is > to whom Leica themselves are trying to sell the M8 - you would not > think so. > The normal reply is "You dont know what you are talking about because > I have > bought/am about to buy an M8". > This marketing strategy is little different from several decades ago when they advertised in National Geographic (IIRC). They don't need to advertise to photographers because by the time photographers have enough experience to use a Leica's capabilities effectively they know that it either will or will not be a useful tool for their work. > Whatever you say about second hand, it cannot be good for the parent > company. A weak second-hand market is only good for the company if the product is an inexpensive mass-produced (i.e., disposable) consumer product, besides I'm not using Leicas for the company's benefit, it's for my benefit. Doug Herr Birdman of Sacramento http://www.wildlightphoto.com