Archived posting to the Leica Users Group, 2012/07/19

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Subject: [Leica] Tour de France
From: spencer at aotera.org (Spencer Cheng)
Date: Thu, 19 Jul 2012 10:13:10 -0400
References: <CAH1UNJ10_V9yLfwyr7pP6=cWJBYROg4H9o=C314vZPdS7f9HAw@mail.gmail.com>, <21753126.64358.1342547651003.JavaMail.www@wsfrf1127> <BLU155-W35E32C0ED50EE2066845DA8DDA0@phx.gbl>

I heard during the TdF coverage that it is arguably the largest free sport 
event globally with something like 20-30 million spectators over the course 
of 3 weeks (and it's all free of charge). It's the only spectator sport 
event I watch because I ride and this is an incredible competition. I have 
ridden over some of the famous (amongst cyclists :) mountain routes (Alp 
d'Huez, Galibier, etc) and I know how difficult some of those climbs are. I 
don't even watch ice hockey. ;)

While the French riders hasn't dominated the GC standing in many years, 
French riders like Thomas Voeckler who won yesterday's stage in the Pyrennes 
with an incredible ride-from-the-gut means one day a French GC contender 
will rise again. For those of you who doesn't ride a bike much, the TdF is 
similar to running a marathon a day for 20 days. Probably the most difficult 
multi-day athletic event in the world.

If I run a company that wants to penetrate the European market, I would 
sponsor a TdF team. There is nothing quite like having your company name on 
all the team members on TV for days. All for a few $M per year. And if your 
sponsored team is successful, the commentators will be repeat your company 
names a few thousand times over the course of 3 weeks. I know little about 
Credit Agricole except that it's a French bank of some sort but I am never 
going to forget that name. :))

Maybe Leica should sponsor a team? :)

Regards,
Spencer

On Jul 18, 2012, at 5:04, Jean-Michel Mertz wrote:

> 
> Thanks Philippe! I was a Tour de France enthousiast for years, it all 
> started with Bobet and then Darrigade, Anquetil, Poulidor and the like. 
> Today this has cooled off a bit ... probably because the French aren't as 
> good as they used to be and also because there's a shadow of a doubt 
> hovering above all this ... But it's still a great show and a source of 
> "bloody" good pictures! Jean-Michel



Replies: Reply from Frank.Dernie at btinternet.com (Frank Dernie) ([Leica] Tour de France)
Reply from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] Tour de France)
Reply from philippe.amard at sfr.fr (philippe.amard at sfr.fr) ([Leica] Tour de France)
In reply to: Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] Tour de France)
Message from philippe.amard at sfr.fr (philippe.amard at sfr.fr) ([Leica] Tour de France)
Message from j2m46 at hotmail.fr (Jean-Michel Mertz) ([Leica] Tour de France)