[Leica] Audi designed Leica T

[john at mcmaster.co.nz (John McMaster)]

They possibly do, but that would likely only appeal to the Leica market 
whereas Audi designed maybe opens up a new market....

john

-----Original Message-----
From: lug-bounces+john=mcmaster.co.nz at leica-users.org 
[mailto:lug-bounces+john=mcmaster.co.nz at leica-users.org] On Behalf Of 
Peter Dzwig
Sent: Sunday, 27 April 2014 10:33 a.m.
To: Leica Users Group
Subject: Re: [Leica] Audi designed Leica T

If you are going for that market you would go for McLaren, Porsche or Audi 
in cars, (probably).

But that wasn't my point; what I don't understand is why Leica doesn't have 
the sort of expertise in-house to achieve what they need. Given that in 
their very specialised area design-engineering is what they are renowned for 
it surprises me that they look elsewhere.

Peter

On 25/04/2014 16:18, lrzeitlin at aol.com wrote:
> Invoking a prestige automobile designer as the inspiration for ?a new 
> camera is par for Leica. The first Leica mass market digitals, the Digilux 
> and the Digilux Zoom, were allegedly designed by Porsche. Basically they 
> were repackaged Fuji 1700 and 1700 Zoom cameras sold at a 50% markup in 
> price. As I said, par for the course.
> Larry Z
> - - -?
>  "I would love to understand the real reasons for Leica going to Audi 
> for the design. They make good cars, but aren't exactly renowned for 
> their cameras. I suppose it was just a prestige thing to bump up the 
> price."
> 
> Peter
>