[Leica] Audi designed Leica T

[pdzwig at summaventures.com (Peter Dzwig)]

If you are going for that market you would go for McLaren, Porsche or Audi in
cars, (probably).

But that wasn't my point; what I don't understand is why Leica doesn't have 
the
sort of expertise in-house to achieve what they need. Given that in their 
very
specialised area design-engineering is what they are renowned for it 
surprises
me that they look elsewhere.

Peter

On 25/04/2014 16:18, lrzeitlin at aol.com wrote:
> Invoking a prestige automobile designer as the inspiration for ?a new 
> camera is par for Leica. The first Leica mass market digitals, the Digilux 
> and the Digilux Zoom, were allegedly designed by Porsche. Basically they 
> were repackaged Fuji 1700 and 1700 Zoom cameras sold at a 50% markup in 
> price. As I said, par for the course.
> Larry Z
> - - -?
>  "I would love to understand the real reasons for Leica going to Audi for 
> the
> design. They make good cars, but aren't exactly renowned for their 
> cameras. I
> suppose it was just a prestige thing to bump up the price."
> 
> Peter
> 
> 
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> 

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Dr Peter Dzwig